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In 2012, I ran a recording studio.
I used to run music production workshops, where I would charge RM100 per person. To attract participants, I would run a RM50 worth of Facebook ads and receive about 20-40 sign-ups each time.
It costed me roughly around RM2 to acquire a participant! No sales-page, email automation or crazy funnels needed. All I did was post an event on Facebook and run a RM50 ad campaign.
Fast forward to today.
If you run any ads at all – you’ll intuitively know it’s crazy hard to get RM2 per lead. In fact, some businesses would be lucky to be paying RM2 for a click!
Competition.
Today, we live in an exciting time to start a business.
Right now, in the next one hour – you can set up a website and use paid advertising (Facebook and Google), to reach anybody you want in the world. A CEO, school teacher or small business owner in his 30s.
Anybody with a laptop and internet access can do that.
But there’s a problem.
The lower entry barrier to starting a business, also meant more businesses are being set up every day.
As a result, the market is noisier than ever. Customers are bombarded with tons of average products and services. They become desensitized. Average no longer attract them.
So if you were to just run an ad – most people wouldn’t even notice it.
I get it. You have a great product.
But your customers don’t know that. All they see are your words, images, and videos.
And ever since digital marketing exploded, every other marketer did marketing by copying what everyone else was doing. That’s why you see websites with sales pages and offers that look similar.
This happened when to a client-partner of mine.
We sold data science bootcamps.
But our sales page sounded like everyone else. “The 48-Hour Data Science Bootcamp”. Our audience ended up comparing the bootcamp to a cheap Udemy course. Enrolment wasn’t great. This went on for a few months until I said, “let’s start running webinars”
These webinars gave me an opportunity to talk to attendees – figuring out what they truly wanted.
A week later, we made a few tweaks on the sales page. We changed the headline to, “Learn the in-demand skill that will transform your career”. We made sure to answer every objection on the sales page. We repositioned the offer and added a course guarantee.
Enrolment started picking up. At peak, we would run a webinar and convert over 10 students at RM3,899 each.
We ended up using the same sales page for over 2 years, only making small edits here and there. It became the most profitable product.
Remember…
And today, I want to show you how.
Sales Page Makeover
Sales Page Makeover is a 7-day workshop that goes through our playbook for creating high-converting sales pages. You’ll go through how we start creating a sales page, adding essential components and what we do – if a sales page isn’t converting.
What you’ll learn:
You’ll learn:
What you’ll learn:
What you’ll learn:
What you’ll learn:
What you’ll learn:
What you’ll learn:
Theory is nice. But doing is what matters. Sales Page Makeover gets you to implement, test, and iterate. Bit by bit. Drip by drip. Turning your sales page from mediocre to high-converting in 7 days.
Start on 29th May. We recommend spending 30-mins to 1 hour per day, going through the materials and working on the assignments.
Do the workshop and implement a little each day. Share your work with the community, and get feedback to improve.
Test your sales page in public, get feedback and reiterate untill you hit your conversions goals. You have lifetime access to the workshop materials – including future updates.
Start on 29th May. We recommend spending 30-mins to 1 hour per day, going through the materials and working on the assignments.
Do the workshop and implement a little each day. Share your work with the community, and get feedback to improve.
Test your sales page in public, get feedback and reiterate untill you hit your conversions goals. You have lifetime access to the workshop materials – including future updates.
Joining the early access locks in the price of RM1,299 for everything the workshop has to offer, including support, monthly calls, free updates and more.
The workshop starts on 29th May and ends on 6th June. Participants move through the workshop together. After it ends, you still have access to your work and the materials.
*Workshop starts 29th May 2024.
Join early access to save.
RM1,299 early access
RM2,390 sponsor*
* Sponsor a participant to take the workshop. The participant will build/makeover your sales page.
Both options give the same access to everything in Sales Page Makeover workshop.
You run a business, you’re busy. You just want someone to do the work. We get it.
Well, what if we can teach and guide someone to build your sales page – following our practice, framework and methodology, and get a 2-5X increase in revenue (with no extra advertising)?
In this program, the participant will build/makeover one (1) sales page for your business. Plus, we’ll feature you as a sponsor.
This is a new learning model we’re testing, following our mission to make learning accessible and to help businesses grow revenue.
I stand by this workshop with a 30-day, 100% money-back guarantee.
Because I’ve taught the lessons and implemented them, I know it works, and I can take the risk myself.
However, online join if you intend to follow the action steps. This is a workshop, not a course. It is designed for you to take action. If you ask for a refund, I would require you to show us that you did the work.
Good! Then
Don’t worry. Although we recommend taking and going through the workshop together with the others – we understand that life can get busy.
Sales Page Makeover includes lifetime access, so if you find yourself busy – you can pause and resume whenever you need to.
The community inside (we use Discourse) will always be available to help.
We recommend spending 30 minutes to 1 hour per day on the workshop.
The magic is in taking small actions each day that deliver amazing results. Author James Clear calls this Atomic Habits.
You don’t need to be a great copywriter to create a great sales page. The secret is in writing like you talk – and to your audience.
If you can write emails and messages, you can write a sales page.
Every participant will go through the workshop and implement together during the 7 days.
You have access to the entire workshop and will receive future updates – free.
The best marketer of a business is usually the founder themselves.
You can pay a marketing agency or copywriter to build your sales page. But how can you verify if they did great work and make adjustments, if you don’t know how?
After this workshop, you will be able to know just by scanning – if your sales page works or not.
Learning how to write and build great sales pages is a skill that pays. The principles in Sales Page Makeover can be applied to a future product, service, SaaS or any copy where you’re trying to sell.