new Digital Experience Optimization Workshop

Double or Triple Your E-Commerce Revenue

Without spending any additional money on Google or Facebook ads. What you'll learn will change your revenue potential – forever.

20 Sep 2024 | 9AM - 5PM | Common Ground, Eco City

1 day in-person, followed by 14 days online

Mida.so (our partner!) has grown millions of revenue for these brands

Unlock a 2X revenue growth. No additional ad budget. No expensive agencies.

Our goal is simple. 

Double your E-Commerce store revenue by the end of the workshop.

But first… let’s address the elephant in the room. 

You’re an owner of an E-Commerce store. Maybe you’re a marketing manager. Or you run ads. Whatever your role is… you’re probably thinking, “Hmm, I wonder how to build more traffic to my store”

Get more visitors to see my products. And hopefully they’ll hit the buy button.

Well, let us tell it to you straight.

You don’t have a traffic problem. You have a conversion problem. 

There’s no shortage of traffic

No seriously… There are 3,065,000,00 Facebook users. 

We’re not even counting users on Google, TikTok, Instagram, X and YouTube – yet. 

Here’s the craziest thing. Anyone, even a 14-year old kid – in the next 30 minutes, with a laptop and internet connection can buy traffic from all the traffic platforms above. 

Want to reach a CEO? No problem. Want to reach a work-from-home professional who loves dogs? No paws-blem!

Thanks to its algorithm magic and AI technology – it’s so easy to advertise these days, that during our previous marketing conference, ads with no interest targeting got us more customers compared to the ads with interest targeting.

ad-cost

So why aren’t E-Commerce stores rolling in cash already? 

They blame the traffic stores

Not a day goes by when you see someone complaining how much they lost on Facebook ads. 

“Ads are so expensive now! Facebook just wants my money!”

But don’t forget who sets the price of ads. 

It’s your competition. The more people in your market spend on ads – the higher your ads will cost. 

Honestly, you don’t have control over ads. 

But there’s one thing you can control – your website’s user experience

And if you know which areas to optimize and levers to pull, a small tweak can lead to a 2X revenue growth for your E-commerce store. 

No this isn’t some trick you learn from a “mastermind retreat” or a Facebook ad hack. It’s what the big boys in E-commerce do to grow their revenue. 

OK, let’s stop beating around the bush.

Here’s what you need.

Digital Experience Optimization Workshop

A digital E-commerce store with an experience so good, that visitors say, “Just take my credit card already…”

Imagine having a website that sells for you – 24 hours, 7 days a week. 

That’s the role of Digital Experience Optimization. Like a million-dollar salesman that understands your customers, speak to them, recommends the right products and even adds value to them by upselling/cross-selling the right products.

Set it up right, and your website will work you day and night, growing your revenue – on autopilot.

Here are what some these babies look like: 

Shifting a promotional message placement, resulted in a 77.84% increase in conversions.

A button change to a relevant CTA resulted in 59.16% increase in conversions

Mobile conversions rose by 12.32% when we replaced a static search bar with a sticky search bar.

Most E-commerce sites don’t know what the h*ck their customers want.

What annoys them. What makes them click “Buy”. The way to fix this isn’t searching for some guides online and blindly following them. It’s by relentless testing, asking your customers and implementing experiments. 

DXO

The exact framework to start growing your revenue.

There are thousand things you can optimize on your E-commerce store.. 

  • Fix image sizes and increase loading speed
  • Write better headlines
  • Create pricing bundles
  • Change the color of buttons
  • Redesign the user journey.
  • Re-write the sales copy.
  • Create upsells and cross-sells

But without a plan, it’s as good as not doing anything. 

This workshop shows you EXACTLY where to start, important areas to optimize immediately and increases your revenue – in 14 days.

What’s inside the workshop

Here’s a portion of what you’ll learn…

  • Beating the ROAS crisis. Our test-and-proven method to treating sites that are experiencing declining Return-On-Ad-Spend (ROAS).
  • 1-2-step method to saving customer retention and providing value, so that they continue coming back for more. 
  • How to go from mass production to mass communication, reaching your audience at scale on a personal level.
  • A little-known strategy that creates a truckload of “begging to buy” customers – this one tactic alone will leave your competitors scared.
  • Our 10-step Digital Experience Optimization process we use to grow E-commerce stores at least 2X in 45 days or less.  
  • Exactly what NOT to do in your store. This helps you avoid expensive million-dollar mistakes.
  • The 3 things you can do in 24 hours to see immediate revenue growth. (Without any additional ad spend)

And to seriously solidify what you’ll discover, we’ll even show you how others have done it.

Steal their techniques and use them for yourself.

hilton

How Hilton UK doubled their customer booking by optimizing the digital experience on their website.

hickap

The exact pricing strategy cosmetics store, Hickap used to increase their customer order value.

How it works

When you hear something, you forget it.
When you see something, you remember it.
Not untill you do something, will you understand it.

Create. Not Consume.

This workshop focuses on doing. Here’s how it works.

Physical In-Person
Start with a full-day in-person workshop on 11th September. Discover and brainstorm an action plan with the instructors.

Online Self-paced
Take the next 2 weeks to implement. Share progress, get help and discuss in an online discussion platform.

Daily accountability
Hit your revenue goals. Share your success with the rest.

Who Should Join

For e-commerce stores with 20,000 monthly visits*

Look, this isn’t for everyone. Techniques you discover here isn’t for the E-commerce site that just started today. It’s for E-commerce websites owners who have gotten traction but is now hitting road bumps to continue growing. 

E-Commerce Brands

Who wants to grow their revenue, but not sure where to optimize.

Marketing Executive

Who wants to pick up new marketing skillsets, and use them to get results.

About the 14 days online… 

A common feedback we often get is, “I don’t think I can commit to 14 days”.  

So here’s how the 14 days online component works: 

After the intensive 1-day workshop, the 14-day online follow-up serves as a collaborative space for you to implement what you’ve learned, share your progress, and get personalized guidance when you need it.

Think of it as your accountability partner, helping you stay on track and connect with others who are on the same journey. Participation is encouraged but not mandatory. 

Meet your instructors

Donald Ng

Founder of Howuku

Donald Ng, co-founder of Mida, is a seasoned tech entrepreneur with over 16 years of experience in software development and marketing technology. He has spent the last 6 years addressing privacy and cookie challenges in digital marketing, helping businesses succeed. Donald is a passionate UI/UX and Conversion Rate Optimization (CRO) enthusiast, dedicated to exploring factors driving user conversions and seamless digital experiences.

In this workshop, Donald will share his expertise in e-commerce conversion rate optimization. Participants will learn practical tips and strategies to maximize conversion rates, improve e-commerce performance, and drive business growth. 

donald

LiRou Chua

Co-founder of Mida

LiRou is the co-founder of Mida, an e-commerce optimization platform used by global brands like Strathberry, Hickap, and The European University. Her tech journey began as an IT consultant for PetroChina and Ping An Technology before transitioning to the startup world for a more hands-on impact.

Before co-founding Mida, LiRou helped an e-commerce marketplace startup boost online sales for physical stores, gaining valuable insights into digital retail challenges and opportunities. In this masterclass, she’ll share strategies from Mida’s diverse client base to improve online stores, enhance digital experiences, and drive revenue growth.

Agenda

9:00 AM – 9:15 AM

Welcome and Icebreaker

  • Opening remarks and workshop overview
9:15 AM – 10:30 AM

Maximize your E-Commerce Potential

  • Why optimizing your store matter
  • Explore DXO real-world case studies
  • Discover top growth channels & ROAS strategies
  • Hands-on: Identifying high-impact, low-effort DXO opportunities.
10:30 AM – 10:45 AM

Break

10:45 AM – 12:00 PM

Speed Up Your Site, Speed Up Your Sales

  • What’s FCP, LCP, CLS and their impact on conversion
  • Running site speed diagnosis
  • Fixing technical site issues in real-time
  • Performance optimization techniques
12:00 PM – 1:15 PM

Lunch & Wake Up Activities

1:15 PM – 2:30PM

Turn Goals into Gold

  • Create revenue-focused DXO campaigns
  • Discover revenue-boosting DXO ideas
  • Practical: Implement DXO optimization on your E-Commerce store
2:30 PM – 3:00 PM

Discussion

3:00 PM – 3:30 PM

Break & Networking

3:30 PM – 4:30PM

Launch Your First DXO Campaign

  • Go through a live demo of configuring a DXO campaign
  • Practical: Create and implement your own DXO campaign
4:30 PM – 5:00 PM

Q&A and Next Steps Discussion

Join The Digital Experience Optimization Workshop

HRD Corp Claimable

Daily CMO is a HRD Corp registered training provider. We have trained some of the biggest companies in Southeast Asia.

RM 2,399

20 September – 4 October, 2024
(1 day in-person, followed by 14 days online)

2-months Free

The revolutionary tool that has grown E-commerce brands, millions in revenue.

Not just another A/B testing tool. Mida works with your favorite platforms – Shopify, WordPress, Webflow, Clickfunnels, Wix, WooCommerce, and more.

*Get 2 months access with the masterclass.

Workshop Co-host

Reuben Ch’ng
Marketer, Founder of Daily CMO

Reuben Ch’ng is a music producer turned marketer and founder of Daily CMO – a marketing company with the mission of helping individuals do better marketing and companies grow revenue. 

Brands he has worked with include Nandos, TNB Malaysia, Q-dees, and Heineken Malaysia, to name a few. He will facilitate this workshop and add insights from his experience working with different brands. 

reuben

Frequently asked questions

Digital Experience Optimization is a 14-day workshop conducted by the people behind Howuku, Mida & Daily CMO – who have helped over 3,000 brands grow millions in revenue. Here are questions you might have.

We stand by this workshop with a 30-day, 100% money-back guarantee. 

Because these are lessons taken from our experience of helping brands globally, we know it works – and we can take the risk. 

However, don’t join the workshop if you don’t plan on taking action. This is a workshop, not a course. It is designed for participants to quickly apply lessons. If you ask for a refund, I would require you to show us that you did the work.

The workshop will benefit you. That said, your business might not be ready for the materials we’ll teach in the workshop. 

As a benchmark, we recommend E-Commerce sites with a minimum of 20,000 monthly visits to consider the workshop.

We understand. Life and work get in the way sometimes. 

The physical workshop on the first day will be compulsory to attend. The online materials are self-paced, so you can catch up anytime you need. 

You’ll have a 3-month access to the materials and community. 

Apart from the physical workshop, w recommend putting in 30 minutes to an hour, daily. 

Howuku is a complete web analytics platform with heat-maps, session recordings, A/B test and more. 

Mida is a sister platform of Howuku for A/B testing. 

Just call/text our number at +6016-4737281 or email reuben@dailycmo.net.

Technical coding skills are not needed to join the workshop. This is where no-code tool, Mida comes in.