GROW YOUR CUSTOMER BASE

With the Gamification Workshop. A new workshop that gets you (or your team) to build a powerful lead generation system for your business. 

In 14 days: 

  • Learn world-class lead gen strategies. 
  • Build a lead-generation system.
  • Grow your customer base, and revenue.
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How are some businesses able to grow a customer base so quickly?

Because they have a great product, right? But is that all?

Why is it that some brands have seriously great products, but don’t have many customers? Maybe you have the same challenge as well.

Is Coke (the drink) a great product? How are they able to sell 1.9 billion servings per day?

The secret is in their marketing. Coca-cola spends an average of 4 billion dollars* in advertising every year. 

What is it all for?

To constantly educate, entertain, and engage their audience. All they are doing is to say… Hello! We exist! 

And through a psychological phenomenon called the mere-exposure effect, it worked. When presented with a few soft drink brands, they choose the one they are most familiar with. 

* Statistica.

The market is noisier than ever. 

Do you remember the last 3 ads you saw on Facebook? Unless you have a photographic memory, you probably don’t. 

If that is the case, why would our customers remember our ads? 

Yet, businesses are taught to run more and more ads. Interrupt more people. Sell, sell, sell!

Engagement > Attention 

Imagine that you’re a high school teacher. You slam the table and every student turns to look at you in shock. You got their attention. 

Now picture yourself as a different type of teacher. Instead of slamming the table, you show up with passion and use lots of examples. Your students lean forward and become engaged.

If attention gets your business eyeball, engagement will get you sales.

With more noise than ever in the market, it’s impossible to win by simply running more ads.

What if there was a way to 2X your marketing & advertising ROI?

Instead of begging strangers to buy your stuff immediately, you bring them on a journey, engaging, educating, and building a relationship with them. 

No hard-selling. 

Just presenting prospects with a positive & fun experience, helping them build an affinity for your products. 

Eventually, it just clicks. Customers buy your products because they like the experience and crave more of it. 

Introducing The Gamification Workshop

A 14-day online workshop, where you’ll build an effective lead generation system at the end.

Working with Ticlio, a gamification platform – we took the lessons and principles from successful gamification campaigns around the world and broke them down into 14 days for you. 

These lessons will help you go from burning money on ads and interrupting customers, to building a customer base by engaging them with positive gamification experience. 

The workshop includes

14 days of lessons, dripped every day.

A lesson is released every day, so you’ll never be overwhelmed. Life got in the way? You can always catch up. 

The lessons are fully interactive with videos, case studies, and frameworks taken from real gamification campaigns. 

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Daily assignments.

It’s proven that we learn by doing, not consuming. 

Daily CMO workshops focus on getting you to do the work and implement. There is an assignment at the end of each lesson, that will force you to do your best work. 

An always-on community.

We are better together. Participants learn and move together through the workshop, building a market-ready gamification campaign by the end.

The online community and discussion areas allow you to give and receive ideas, ensuring you have a fool-proof gamification experience that actually works. 

 

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The facilitators and mentors

Who will work with you through the workshop.

Picture of Manuel Vertiz

Manuel Vertiz

Manuel is a marketing and web technologies expert with over 17 years of experience in the Fashion, Education, Retail, FMCG, and Automotive industries across Latin America, Southeast Asia, and the Middle East.

He was the founder and CMO of the Latin American B2C+B2B eCommerce startup HMFD for 6 years, where he orchestrated branding campaigns across 9 countries, participated in 32 international exhibitions and 13 trade shows across 7 countries, and attracted, developed, and retained talent in 5 countries.

Manuel has extensive hands-on tech experience in web development, digital activations, and gamification strategies. His innovation efforts were recognized and awarded in the UAE in 2017 by the Higher Colleges of Technology.

Picture of Reuben Ch'ng

Reuben Ch'ng

Manuel is a marketing and web technologies expert with over 17 years of experience in the Fashion, Education, Retail, FMCG, and Automotive industries across Latin America, Southeast Asia, and the Middle East.

He was the founder and CMO of the Latin American B2C+B2B eCommerce startup HMFD for 6 years, where he orchestrated branding campaigns across 9 countries, participated in 32 international exhibitions and 13 trade shows across 7 countries, and attracted, developed, and retained talent in 5 countries.

Manuel has extensive hands-on tech experience in web development, digital activations, and gamification strategies. His innovation efforts were recognized and awarded in the UAE in 2017 by the Higher Colleges of Technology.

Picture of Jeppe Karlsson

Jeppe Karlsson

Jeppe passionate about driving business growth and helping companies achieve their strategic goals. With over 7 years of experience in consulting, specializing in business and marketing strategies in SEA, he have a proven track record of delivering impactful solutions to clients. As a results-oriented professional, he have worked with diverse organizations across various industries, leveraging his expertise in strategic planning, market analysis, and customer insights.

He thrives in dynamic environments, collaborating with cross-functional teams to develop innovative strategies that drive revenue, enhance brand positioning, and optimize customer experiences.

How does it work?

If you’ve taken an online course, you might be ready for the workshop.

14 lessons

A lesson released every day, so that you’ll never be overwhelmed with too much to do. Life got in the way and missed a day? You can always catch up.

Daily assignments

We learn by doing, not consuming. Each lesson ends with a small assignment that gets you to put in the practice.

Discussions

We use Discourse, a forum software to run the workshop and discussions. Asynchronous discussions create better thinking and idea exchanging.

Online Community

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Lifetime access

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How does it work?

Bit by bit, over 14 days

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Learn to gamify your business campaigns and engage more customers by the workshop’s end, while also gaining the following

Workshop Modules

Frequently Asked Questions

Frequently asked questions

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