IN-person Workshop | 15th Feb 2025

Authentic Impact

Use storytelling to spread your idea, product, and business like wildfire. In the age of information overload, average products, and fake reviews, storytelling is your unfair advantage.

  • Choose a story you want to tell.
  • Break through social media noise. 
  • Go past “imposter syndrome”.
  • Spread your idea.

Date: 15th Feb 2025, Saturday
Time:
9AM – 1PM
Venue:
SVOFO Seminar Training Meeting Space, Petaling Jaya

Open for 15 participants only.

The best marketing doesn’t feel like marketing.

It feels like sharing something real. 

It could be as simple as sharing a story on X:

Doesn’t feel like an ad. No hard-selling. 

Yet, the post received 4.4 million views and indirectly marketed Noah Kagan and his business. Alternatively, it would have costed RM55,352 to get 4.4 million impressions with META ads with a CPM of RM12.58. 

cost-per-cpm

Or writing a blog: 

Feels like just another blog – but it was what got Dean (the instructor for this workshop) to work with Noah Kagan and Chris Guillebeau, all while living in Malaysia. 

Or sharing a story on stage: 

Doesn’t feel like selling – but last I checked, 80% of our clients at Daily CMO came from a connection made at Underdog Con. 

Put simply. 

The art of storytelling – whether on social media, email, ads, blog, billboard or on stage … is an unfair advantage every business owner should have.

No surprise! The best brands are built on stories.

Nike, Apple, Tesla – including any brand you know and love, don’t just sell products. They sell stories of transformation. 

No one bought a pair of Nike because they had an awesome sales funnel. We buy a pair of Nike because we resonated with their story – that Nikes turn people into athletes.  

That’s why business leaders need to learn and use the art of storytelling to spread their ideas.

In-person Workshop | 15th Feb 2025

Authentic Impact

Get noticed

Learn to connect with your audience on a deep, personal level. The benefits of storytelling, is that you'll break through the noise in the market.

Master storytelling

Storytelling is a learnable skill. You don't need hype-driven storytelling either. Honestly, the best way to sell something is to earn trust and just tell the truth.

Kill "Imposter Syndrome"

If you’ve never shared a story publicly before, getting started can feel intimidating. But like any skill, storytelling becomes easier—and more powerful—with practice.

What you’ll learn

  • How to deal with imposter syndrome. This is a big one. In fact, imposter syndrome is what stops people from sharing their stories in public. 

  • Get people to reach out to you, through sharing your stories in the form of content. 

  • Our storytelling formula so that you’ll never run out of ideas posting on social media, writing emails or speaking on stage. 

  • The different storytelling arcs that anyone, in any situation can use to spread their ideas and business.

  • Break through social media noise. How to get seen and heard in a world where we have too much content and too little time. 

  • And more…

Program Syllabus

The workshop covers 4 modules – filled with case studies, and behind-the-scene examples.

You can tell authentic stories. In this module, you’ll learn how to start and tell impactful stories following a story angle that suits your arc. 

  • The story of me (personal brand)
  • The story of us (your business & brand)
  • The story of an idea (share ideas that drive your work)
  • The story of results (share how your work makes an impact

Telling good stories means breaking through the noise on social media and the clutter of ads. 

  • The 9 components of your story.
    • The Scene
    • A Worldview
    • Great Characters
    • Conflict
    • Drama
    • Lessons/Insights
    • New Possibilities
    • Happy Ending

By telling stories, you’ll never run out of ideas and content to share or post. This module shows you the many angles of sharing your story.

  • Reaching a milestone
  • Overcoming obstacles
  • Constant evolution
  • True as it ever was
  • Rebirth
  • Quest

The journey of a thousand steps begins with one. In this module, you will put what you’ve learned and tell a story in public, minus the voice in your head saying “imposter syndrome”.

  • Kill imposter syndrome once and for all. 
  • Put everything together. 
  • Achieve a quick-win
From the instructor

Fact tells, but stories sell

In the past years, I’ve worked with award-winning entrepreneur Noah Kagan and got him published on Business Insider, Inc., and helped him become a top writer of Quora. 

On another occasion, I also wrote podcast scripts for Chris Guillebeau, author of The $100 Startup. 

Personally, I’m building my own business, Wolo Yoga, and have written blog posts that have received over 11,000 shares each. 

Storytelling has been the secret strategy behind these successes. And in this workshop, I’ll share what works when it comes to marketing yourself or your brand through storytelling. 

Dean Yeong

Ex-AppSumo Growth Product Manager | SEO & Content Strategist

Dean Yeong is a seasoned digital marketing strategist with over a decade of experience helping SaaS and e-commerce brands grow through SEO and content marketing. As the former Growth Product Manager at AppSumo and Sumo.com, he drove 120,000 monthly organic views in just 12 months and generating USD six-figure monthly recurring revenue, working beside 8-figure entrepreneur and marketer, Noah Kagan. 

How the workshop works

Physical In-Person
Start with a full-day in-person workshop on 15th January 2025. This is the main part of the workshop.

Check in online
Follow the implementation plan over the new few weeks, and share your progress with the rest online.

Weekly accountability
Actually get your website ranked with our accountability check-ins and post-workshop support.

Join Authentic Impact

And spread your ideas like wildfire.

RM790 RM 199

What’s Inside

Spots available for 15 participants only.

Date: 15th Feb 2025 
Time:
9AM – 1PM
Venue:
SVOFO Seminar Training Meeting Space, Petaling Jaya

Backed by our no-brainer guarantee

Okay, listen up. 

We guarantee you’ll love the workshop, or we’ll refund your fees and let you take back every resource and material we share…

But that’s just the start.

If you attend the workshop, apply the strategies, and still don’t see explosive growth in your business…

Here’s what I’ll do: 

I’ll refund every cent you paid for the workshop AND cover your “day rate” for wasting your time.

Just reply to the email or call the number on your receipt, and we’ll make it right – no questions asked. 

Sound fair?

If your ears are perked up and this sounds like a no-brainer, go ahead and secure your seat now.

You’ve got nothing to lose—and a whole lot to gain.

Frequently asked questions

No. Whether you write or speak, you don’t need perfect English to storytell. Use the way you sound and speak to tell effective stories.

We included a 100% money-back guarantee for the workshop. For any reason, you don’t love the workshop, we’ll return your fees. Just help us with your honest feedback so we can do better.

You’ll draw from the experience and know-how that Dean has learned during his time working with business figures like Noah Kagan and Chris Guillebeau – effectively, shortcutting you to your goals.

Sorry, perhaps the next time. This workshop will be conducted physically in-person only. 

How fast can I get results? A workshop enables us to help you take action. We’ve included methods to help you see quick-wins during the workshop itself. You’ll have to continue putting in the work to get results.

Sure, get in touch via mobile with Reuben (I’m the one behind this page) at +6016-4737281 or email me at reuben@dailycmo.net