Agency
One team that owns the whole funnel, not one slice of it.
Ads people run ads. Web people build sites. Daily CMO builds and runs the whole path, from the first ad to the booked call, with the numbers at every step.
Strategy first. A working session with Reuben Ch’ng (right).
Brands Reuben has helped
Sounds familiar?
The leads are there. They just never turn into anything.
01
The reply comes too late
You ran ads. People clicked. Then the enquiry sat in an inbox for three hours, someone replied “hi, how can I help”, and that was the end of it.
02
Nothing talks to each other
A website, a Facebook page, a WhatsApp number and a Google Form somewhere. Nobody can tell you how many leads came in last month, let alone from where.
03
Marketing stops when you get busy
When marketing stops, sales dip six weeks later. So you do it yourself at 11pm, or pay three separate people who each blame the other two.
None of this is a traffic problem. It is a system problem, and systems can be built.
What you get
Built in this order, because each step feeds the next
Every engagement follows the same six steps. What goes into each one depends on what you sell and who buys it.
01
Positioning and offer
Who exactly you help, from what pain, to what outcome. If this is wrong, everything after it gets expensive.
02
Funnel pages
Landing page, sales page, thank-you page. Written to be read to the end, tracked so you see where people drop off.
03
Webinar funnels
Registration, reminders, replay and follow-up. The format that has sold courses, cohorts and consultations since 2018.
04
Automations
Email and WhatsApp sequences that pick up where the page left off, on a CRM in your name.
05
Ads
Meta and Google, set up so every ringgit traces back to a lead. Creative, targeting and the weekly optimisation.
06
Launch, track, fix
You get the numbers every week. If something is not converting, the offer gets fixed before the ad budget goes up.
Two ways to work
Whole funnel, or just the parts you are missing
Start from zero
Full build
You do not have a working funnel yet, or the one you have is held together with tape. Daily CMO builds the pages, forms, automations and ads on a CRM set up under your name, then runs it with you.
Best for
- Founders launching a new offer
- Clinics and schools with enquiries but no system
- Anyone who has been “meaning to fix the website” for a year
Keep what works
Plug into what you have
You already have a website and a team doing some of this. Daily CMO takes over the automations, emails and contact management, and connects them to your existing pages and ads.
Best for
- Businesses with a marketing person who needs the back half built
- Teams whose agency only covers ads
Case studies
Work that stayed in proposals for too long
Most of this has lived in client folders and pitch decks. Here are two. More go up as they get written properly.
Case study · Fitness
How we growth hacked a virtual run to 150+ participants
150+ participants for myFITBOX’s virtual run
A clear offer, a launch sequence, and follow-up that did not stop at “thanks for registering”. The full breakdown is a member post on the blog.
Case study · Events
7 lessons from running 7 marketing conferences
80% of Underdog Con tickets sell in the last two weeks
What filling rooms with paid tickets taught us: who you invite decides who comes, people who pay show up, and daily price increases beat “limited seats”.
What clients say
In their words
“I will take their advice with every potential sales lead I have, and it has proven to be an amazing guiding star.”
Emily Goh
Branding and content strategist
“I can now truly understand the process of capturing the market’s demand, regardless of the industry.”
Aren KD
Founder, KD Trainer
“Their ideas to improve our landing page cleared our doubts and set a clear direction for us.”
Alex Lim
Marketing Manager, AUG Malaysia
Who you work with
Reuben Ch’ng, founder
Reuben’s first marketing win was his own music school, The Cat Studio. He took it from a handful of students to over 300 in under six months, mostly through SEO.
Since then he has worked on marketing for brands such as Honda Boon Siew, Q-dees, LEAD and Nando’s. Collectively, the brands he has helped have generated over $30 million in revenue. He has also run eight Underdog Cons since 2022.
300+
students for his own music school in under six months
8
Underdog Cons run since 2022
10 yrs
in marketing, and still picks up the phone
Tools
What runs underneath, and who owns it
You do. Everything is set up in accounts under your name. If you ever stop working with us, you keep the pages, the contacts, the automations and the ad accounts.
Your login, day one
A CRM
Pages, forms, email, WhatsApp automations, booking calendars, payments and contacts in one place, set up under your company’s name.
Your ad accounts
Meta and Google Ads
Your ad accounts, your pixel, your data. Daily CMO gets partner access, not ownership.
Your number
WhatsApp Business
Malaysians check you out on WhatsApp before they buy. The follow-up runs there, on your number, with a human still in the loop.
Your sheet
Weekly numbers
Leads, cost per lead, booked calls, show-up rate. Real figures in a sheet you can open, not a dashboard designed to look busy.
Strategy call
Thirty minutes. You leave with a plan, whether or not you hire us.
Bring what you are running now. Reuben has done this for over ten years and will tell you, plainly, where the money is leaking.
30 minutes on Zoom
with Reuben Ch’ng, founder
1
You talk, Reuben listens
What you sell, who buys, where the funnel feels hardest right now.
2
He finds the leak
The one step that is costing you the most, and what he would fix first.
3
You decide
If it makes sense to work together, you get a straight number. If not, you still leave with the plan.
Questions
Things people ask before hiring us
The short answers. Anything else, ask Reuben on the call.
How long does a full build take?
Pages and automations for one campaign usually go live within a few weeks of kick-off, once positioning is agreed. Ads start as soon as the pages can take a lead.
Do you write the copy or do we?
Daily CMO writes it, in your voice, from conversations with you and your customers. You review everything before it goes live.
Can you work with our existing website?
Yes. Plenty of clients keep their WordPress site and Daily CMO runs the automations, emails and contacts behind it.
What if it does not work?
Then the offer gets fixed before more money goes into ads. Every step is tracked, so you will know which part is leaking rather than guessing. Reuben will tell you early if he thinks the offer itself is the problem.
How much does it cost?
It depends on how much of the funnel needs building versus fixing. Book the call and you get a straight number, not a range designed to get you on another call.
Do you run our social media too?
It can be part of the engagement. It is usually the last piece added, once the funnel behind it is converting.