Events
Learn it from people who have actually done it.
Free webinars, one-day workshops and Underdog Con. Every speaker is a practitioner sharing what they actually did, with numbers.
AI Con, April 2026. 150 people, sold out.
What’s on
Coming up next
Dates for the next few weeks. New ones go to the newsletter first.
23
Sep
Tue
Workshop · RM50
Breaking Barriers with King Quah
Growth and scaling lessons from the founder of Saltycustoms, fresh from his China trip: speed, innovation, going global, ecosystem. Q&A, other founders, refreshments.
23
Sep
Tue
Free live webinar
Become visible online. Build a founder brand.
With Claudia Ng, founder of MyFranchiseGuide. For business owners who are respected offline but hard to find online, and do not want to become influencers.
21
Oct
Wed
Workshop · RM2,500
Further, Faster Workshop with King Quah
The full-day follow-on to Breaking Barriers. Frameworks and stories to get past the barriers keeping your business at its current size.
TBA
Next
edition
Conference
Underdog Con: the next edition
The next theme and date go to the newsletter first. Eight editions so far, most of them sold out.
Formats
Three kinds of events, one rule
Whatever the format, the speaker is a practitioner sharing what they actually did, with numbers. No motivational segment, no “high-five the person next to you”, no RM4,997 course pitch at the end.
Free · On Zoom
Live webinars
Sixty minutes with a partner expert, usually an evening or a mid-morning slot, then questions. These are the front door to the workshops.
Paid · In person
Workshops
One day, 9am to 5pm, in Kuala Lumpur. 12 to 25 people, everyone at a laptop, building the real thing on their own accounts. Corporate seats are HRD Corp claimable.
Paid · Full day
Underdog Con
The full-day marketing conference. 100 to 250 people, 6 to 13 speakers, one theme per edition. What Daily CMO is best known for.
Underdog Con
The marketing conference organised and run by Daily CMO
Case studies. Real insights. Actionable strategies. Speakers are strictly practitioners sharing what they did, what worked and what did not. Deliberately small, because it is not about us. It is about who you sit next to.
No free tickets, ever. Not because we are greedy, but because charging brings the best kind of people together. Everyone goes home with a lesson, a connection, an opportunity, or all three.
8
editions since November 2022
99%
show-up rate. Paid tickets do that.
100–250
people per edition. Better, not bigger.
35%
of attendees come back for another edition
Past speakers
Learn directly from the people building the industry.
Underdog Con
Every edition so far
Every edition since November 2022, newest first.
16 Jul 2026
Content Con
CommonGround Jaya One
100 people · Latest
29 Apr 2026
AI Con
Lumi Marketplace, PJ
150 people · Sold out
27 Nov 2025
Answer Engine 2025
RRBH Gardens Mall
100 people · Sold out
25 Apr 2025
B2B Marketing Con
Xsolla Curine Academy, KL
Full day
4 Oct 2024
Sales Con
Mereka @ Publika
100 people
21 Mar 2024
E-Commerce Con
APW Bangsar
250 people · Sold out
20 Sep 2023
Influence Con
CommonGround Jaya One
120 people
12 May 2023
Ad Con
Bean Brothers, Sunway Damansara
200 people
23 Nov 2022
Marketing Con
CommonGround Bukit Bintang
200 people
Get involved
Speak or sponsor at the next one
Speakers
Want to speak?
Practitioners only. If you have a real case study with numbers, and no course to sell at the end, email Reuben with the subject “Underdog Speaker”.
Partners
Sponsor or exhibit
Three to ten partner slots per edition. A room full of founders and marketers who paid to be there.
Hear about it first
New dates go to the newsletter before anywhere else.
One email a week. Event announcements, early-bird windows, and one marketing lesson you can use that day.