Your ads are not the problem.
The clicks come in. Then the page loses half of them, the follow-up never goes out, and the ones who did reply are still waiting on WhatsApp. You do not have a traffic problem. You have a funnel with holes in it.
Daily CMO builds the whole path for you: the ads, the pages, the email and WhatsApp follow-up, and the hand-off to your sales team. One team, one system, in your accounts.
Reuben Ch’ng, founderTen years in marketing. Eight Underdog Cons.
Still picks up the phone.
150+
virtual run sign-ups for myFITBOX
8
Underdog Cons run since 2022
80%
of Con tickets sold in the last two weeks
Agency
What “full funnel” means for your business
Most agencies sell you one piece. Ads people run ads. Web people build websites. Nobody owns the gaps between them, and the gaps are where your leads go quiet. You get the whole path.
01
Traffic
Meta and Google ads, set up so every ringgit traces back to a lead. Not an impression, a lead.
02
Pages
Landing pages, sales pages and thank-you pages written to be read to the end, built so you can see exactly where people drop off.
03
Follow-up
Email and WhatsApp sequences that pick up where the page left off, running on a CRM set up in your name. You own it.
04
Sales
Booking calendars, lead scoring and hand-off, so your team spends its time on the people who are ready to talk.
If you are only fixing one of these, you are usually fixing the wrong one.
Underdog Con
The conference we have been running
Each edition features a different theme, including Influence Con, Sales Con, Content Con, AI Con, and more. We’re bring in real-world practitioners who have built and scaled.
Past speakers
Learn directly from the people building the industry.
Events
What’s on
Live webinars, in-person sessions, and Underdog Con. Case studies. Real insights. No sales pitch.
- 23 SepBreaking Barriers with King Quah · 9am to 12pm, CommonGround Jaya One · RM50
- 23 SepBuild a founder brand · free live webinar with Claudia Ng
- TBAUnderdog Con · next edition, theme and date announced to the newsletter first
Workshops
Learn to run it yourself
One-day, hands-on, HRD Corp claimable. You leave with the system built, not a slide deck about it.
- 1 dayBuild Your AI Marketing Team · with Faisal Hourani
- 1 dayThe WhatsApp Sales System · with Azlan Malik, OtoWA
- 1 dayFounder Brand Intensive · with Claudia Ng
- 1 dayFurther, Faster · with King Quah, Saltycustoms · 21 Oct
Case studies
Work that stayed in proposals for too long
Most of this has lived in client folders and pitch decks. Here are two. More go up as they get written properly.
Case study · Fitness
How we growth hacked a virtual run to 150+ participants
150+ participants for myFITBOX’s virtual run
A clear offer, a launch sequence, and follow-up that did not stop at “thanks for registering”. The full breakdown is a member post on the blog.
Case study · Events
7 lessons from running 7 marketing conferences
80% of Underdog Con tickets sell in the last two weeks
What filling rooms with paid tickets taught us: who you invite decides who comes, people who pay show up, and daily price increases beat “limited seats”.
Strategy call
Thirty minutes. You leave with a plan, whether or not you hire us.
Bring what you are running now. Reuben has done this for over ten years and will tell you, plainly, where the money is leaking.
30 minutes on Zoom
with Reuben Ch’ng, founder
1
You talk, Reuben listens
What you sell, who buys, where the funnel feels hardest right now.
2
He finds the leak
The one step that is costing you the most, and what he would fix first.
3
You decide
If it makes sense to work together, you get a straight number. If not, you still leave with the plan.
Questions
Before you book a call
The short answers to what people usually ask first. Anything else, ask Reuben on the call.
Do you only do ads?
No. Ads are one of four pieces. If your page and follow-up are not ready, more ads just means paying more for leads that go cold. Usually the back half gets fixed first.
What happens on the strategy call?
Thirty minutes with Reuben on Zoom. You walk him through what you are running. He tells you where he would start and roughly what it takes. No slides, no pressure. If it is not a fit, he will say so.
Who do you work with?
Mostly founder-led companies and SMEs in Malaysia: clinics, schools and training providers, property, professional services, e-commerce. If your sale needs a conversation before someone pays, this is built for you.
What tools do you use, and who owns them?
A CRM for pages, forms, email and WhatsApp automations, plus Meta and Google ads. Everything is set up in accounts under your name. If you ever leave, you keep all of it.
How much does it cost?
It depends on how much of the funnel needs building versus fixing. Book the call and you get a straight number, not a range designed to get you on another call.
Can you train my team instead of doing it for us?
Yes. That is what the workshops are for, and corporate seats are HRD Corp claimable. Some teams start with a workshop and hire Daily CMO later; some do it the other way round.