Positioning
Marketing to a race or an identity?
We have had clients ask how to remove Bangladeshis from seeing their Facebook ads. That is racist. What they should be focused on is identity.
Read →
Newsletter
One marketing lesson a week. Written by someone who ran the campaign.
Since late 2022 Reuben has written up what is working in Malaysian marketing right now: the funnel that converted, the free gift that killed a spa’s sales when it was removed, the customer who took six years to buy. Daily at first. Weekly since November 2024, because that is the pace people actually read.
Written by Reuben Ch’ngEvery issue. Reply and he reads it personally.
One email a week, usually a few short paragraphs Real numbers from real campaigns, ours and clients’ Event dates and early-bird windows before anyone else No spam. Unsubscribe anytime.
Get the next one
Recent issues
Start with these
E-commerce
How Hiblendr grows revenue
Growing an e-commerce store’s revenue comes down to three levers. Most stores only pull one.
Read →
Strategy
The rise of zero-click marketing
We are moving into an era where the focus should be brand building instead of click tracking. Here is what that changes.
Read →
What it is not
Not a content calendar. Not a roundup of other people’s links.
Each issue is one thing Reuben learned that week, from a client campaign, an Underdog Con speaker, a book, or a mistake. If there is nothing worth saying, there is no issue.
Some issues are members-only case studies with the full numbers. Most are free and short enough to read while the kettle boils.
You will also hear about events first. Underdog Con dates, workshop cohorts and early-bird pricing go to the list before they go anywhere else.
Prefer to talk?
The newsletter is the slow route. The call is the fast one.
Draft notes for Reuben
- Form is a placeholder. Live: Ghost or GHL form, welcome email comes from the newsletter.
- Sample issues are the three from the old homepage. Swap for whatever you want people to read first.